110th Anniversary Partners 110th Anniversary Partners


Harley-Davidson® and Miller High Life® have been making timeless American products for 110 years. In honor of this milestone, Miller High Life is rolling out a series of commemorative Harley-Davidson 16 oz. cans, and offering exclusive prizes throughout the summer – including Harley-Davidson commemorative apparel and a Harley-Davidson motorcycle.

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Bill Davidson, VP of the Harley-Davidson Museum® and great-grandson of William A. Davidson, officially kicked-off our partnership with Miller High Life by helping brewmasters make a batch of the Champagne of Beers®. “It’s incredible to think that Harley-Davidson and Miller High Life were born on the same stretch of road 110 years ago,” said Davidson. “This partnership and our 110th Anniversary events in Milwaukee celebrate our common bonds, our shared history and our bright futures.” The beer will be distributed like any other batch of High Life brewed in the Miller Brewery. So this summer whenever someone celebrates after a great ride by enjoying the Champagne of Beers®, they might be sipping this special batch. Harley-Davidson and Miller High Life will also keep some of this batch aside to celebrate special occasions with consumers throughout the summer.“It’s an honor to brew a beer that has helped people celebrate the high points in daily life for 110 years,” said Dr. David Ryder, Miller High Life head brewmaster. “But to share this moment with Harley-Davidson and the Davidson family is truly special.”

See how High Life and Harley-Davidson hooked up one lucky fan, Warren H., from Madison, Wisconsin with the surprise of a lifetime. Read Warren's story.

New riders, Tony and his wife Laurel from Topeka, Kansas, shared their epic ride and had no idea what surprise awaited them. Read their story.